Privacy Policy

This privacy policy, which was updated on May 27th, 2016, describes the privacy practices of DenVantage. This policy governs our collection and use of information about visitors to our websites, and your choices about this use.

Data We Collect

Information You Provide

We may collect personally identifiable information directly from you (such as name, address, telephone number, email address, device location, transaction information, credit card information and date of birth), when you:

  • Enroll in our membership plan
  • Request information about our services
  • Sign up to receive emails from us
  • Are referred to us through a marketing promotion, or by a participating dentist
  • Participate in a marketing survey, promotion or event

DenVantage is a membership plan designed to keep the cost of regular preventative dental care affordable and predictable. Details of your dental health and dental care are between you and the participating dentist selected by you. We do not collect or maintain any health information relating to your dental care.

Information that is collected automatically

When you visit our websites, we will also collect information automatically regarding your use of the websites, including the IP address for the computer you are using, device ID, referring page, and the pages you visit within our websites.

We may combine the information you provide and the information we collect during your visit to our websites with data from third parties, including publicly available data, in order to better personalize your experience with our websites or provide you with better service.

Cookies And Other Technology

This page utilizes cookies, which are small data files stored by your web browser on your computer. Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our web site, to deliver personalized marketing, and to better understand the way you use our websites.

We may contract with other parties who use cookies or other online tracking tools such as beacons or pixel tags to measure the performance of a marketing effort on our behalf, including email marketing, or to place advertising on our behalf across the internet.

We may also contract with third party advertising companies to serve ads on our behalf across the Internet. These advertising companies will use cookies or pixel tags to collect anonymous information about your visits to our websites and your interactions with products and services, and may use this information and information about your visits to other websites to target advertisements. These targeted advertisements may appear on other sites that you visit.

You may delete or disable cookies using the settings on your internet browser. However, our websites are optimized to use cookies, so deleting or rejecting cookies may interfere with features of our websites or other websites you visit.

How We Use The Data We Collect

We use the data we collect from you for the following purposes:

  • To provide you with information you have requested
  • To provide you with services you have purchased
  • To personalize your experience on our websites and our communications with you
  • To provide you with relevant and personalized marketing
  • To measure and understand the way you use our websites

How Data May Be Shared

We contract with others to provide certain services, including web hosting, email distribution, market research, third party advertising, promotions management, payment processing and fraud prevention and detection services. These companies are prohibited by contract from using this information for their own marketing purposes.

We do not sell, rent or share personal information collected about you with third parties for their direct marketing purposes.


If you would like to correct information you have provided to us, including updating your address or telephone number, please contact us.

As described in the section on cookies above, we may contract with third-party vendors to serve ads on our behalf based on your browsing behavior. While our websites are not designed to recognize a web browser's "do not track" setting, you may opt-out of receiving this kind of behavioral advertising by clicking here:

Our Use Of Email

You may sign up to receive emails from us by contacting us and providing your email address, or by providing your email address at the time you subscribe to a DenVantage membership plan. In addition to communicating with you about your DenVantage membership plan, we may also send you commercial and promotional emails advising you of promotions or other information we believe may be of interest to you. You may choose to stop receiving email promotions and offers from us at any time by following the link provided in each email. Subscribers may not opt out of receiving transactional emails regarding their DenVantage membership plan. You can update your email address communication preferences at any time by updating your member profile.


We do not knowingly collect information about users of our websites who are under 13 years of age.

Changes To This Privacy Policy

We may update this policy in the future. Please check back for changes to this policy.